There’s no doubt, one way links work for search positioning. But, have you careful that what works today may not work in the future? One exciting aspect about search engines is that nobody really knows everything. That leaves room for webmasters who are willing to research, test, and put into practice the best search engine optimization techniques.
Best search engine optimization techniques
1. Keep an open mind. High Page Rank still lingers in most webmaster’s minds. But, by concentrating on high Page Rank sites, we miss out on other linking opportunities. Most of us understand that Page Rank doesn’t happen during the night. That’s why it’s important to seek out lower PR, high quality sites. The benefit is that these webmasters are more open to establishing partnerships.
2. You have to be proactive. Google considers a high quality link something you have to earn. You earn these links by partnering with sites. In order for a partnership to work, you have to develop a relationship. I think more webmasters are open to establishing vital society relationships. It takes trust and a lot of endurance for these relationships to build. Focus on what you can do for someone else first.
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3. Site age is a big factor. I’ve put together my owning ranking system for evaluating a site’s linking “worthiness”. One big factor is site age. Any site that has been around since the late 1990s is going to have a higher “score”. These sites have worn search engine updates, bad economies, and bad press. All else being equal, I tend to bend towards site age as the determining factor for a potential link partner.
4. Can you be trusted? Having a solid client list, set up relationships with other webmasters, providing great customer service. These activates are all based on trust. Can you be trusted to go after through? If you are trustworthy, your link building will be dependable. If you’re in it for the short term, like all spammers, then you can’t be trusted.
5. Stop perturbing about what you can’t control. I get questions all the time from people wanting to know if they can re-design their sites, or link to other sites, or change hosting companies. They want to know if this behavior will damage their search engine rankings. My reply is always the same: do what’s best for you and your customers. Don’t NOT do something because you’re worried it will ruin your SEO work. If you have a solid customer base, your search engine rankings won’t be as critical. The viral aspect of the web is much underestimated. Search traffic is only one source of traffic.
The web is wide open for those webmasters who are keen to develop relationships for the long run. In the future, one way links will be graded on trust. So, you require to ask yourself, am I trustworthy? It’s give and take. Are you willing to give before you can take?