If you have ever attempted to get a job as a freelance writer, you know that having Search Engine optimization training is a must. If you are new to the field however, you may not even know what SEO stands for – let alone how to make use of it.Search Engine optimization

So – what is SEO? SEO stands for “Search Engine Optimization.” Simply put, SEO is the act of fully optimizing a website for the purpose of ranking it as high as possible on the search engines such as Google, Bing, and Yahoo. There are several techniques which can be used to achieve this – some of which are easy for anyone with a little experience, while others require specialist tools and knowledge. Ideally your site will be optimized at the design stage .

Search Engine optimization

This article will outline some of the most common terms related to Search Engine optimization – SEO marketing, SEO writing, and SEO services. And another couple of phrases you may have heard – white hat and black hat techniques.

What is SEO Marketing?


SEO marketing is one of many marketing techniques that an individual or company may use to increase the amount of traffic to their website or the number of sales they make on a particular product. Many people believe that SEO marketing is as easy as integrating a certain number of keywords into your text. Because of this misconception, a lot of the copy written for particular webpages can end up sounding exactly the same. That’s not to say that keywords aren’t important. In fact, keywords are an essential route to search engine accessibility.

Inbound links are also a major component to successful SEO marketing. An inbound link is a link posted elsewhere on the Web which redirects users directly to your site. SEO experts have likened inbound links to votes: the more a particular website has, the more popular and trusted it will be with search engines like Google. Ideally, readers and fans of your page will post links to your material, essentially doing the job for you. However, if a page is new or if it has been around for a while but isn’t particularly popular, there are other, “sneakier” ways which SEO writers have come up with in order to generate inbound links.

What are Black Hat and White Hat SEO?

Remember the old westerns where the good guy wore the white hat and the bad guy wore the black hat? Well it’s the same with SEO. Any techniques used in a ‘correct’ manner are white hat. These are techniques approved and encouraged by Google – such as providing quality content. While black hat SEO is the opposite – techniques that are frowned upon. The classic example is that of providing additional keywords in text the same colour as the background for the search engines to ‘read’.

As you can probably guess, only the white hat SEO works in the long term. A disreputable SEO company may use black hat techniques to give your site some ranking – then take your money and run. In the meantime Google will discover what has happened, slap some penalties on your site, and it disappears into the depths of the search engine rankings.

What is SEO Writing?

SEO copywriting is one of the most common SEO services available online. We’ve all seen examples of bad SEO writing — have you ever searched a particular term and had the first result be a keyword-stuffed form article that reads like it was written by a robot? Low-quality SEO writing may get your article visible on search engines, but no consumer will take your page seriously if they can tell you used blatant keyword-stuffing to get there. Not to mention that the best search engines will filter periodically for articles with too high a density of keywords.

High-quality SEO writing, on the other hand, takes forethought, planning, and no small amount of research. A good SEO writer will paraphrase and synthesize information from a range of sources to create original, keyword-optimized content that not only gets your page to the top of the rankings, but will attract and keep customers interested and clicking through to the rest of your site.

This is done through keyword research using tools which can help show SEO writers what terms people use when searching for a particular business, and which of those terms have the best click-through success rate. Using this list of keywords, an SEO writer can decide which terms are best to use for your article and how often they should appear. Ideal articles will have a high density of your keywords without getting high enough to trip the spam filters of major search engines.


What are SEO keywords? How will a potential viewer be able to find your site if none of the words they search for are included on your page? Successful SEO writers will make use of keywords without overusing them, as the latter will only result in your material sounding stuffy and unnatural.

Keywords aren’t the only component to Search Engine Optimization though. In reality, search engines like Google prefer websites with original material to those which paraphrase from sites already in existence. Not only will your work stand out from the rest, but search engines are designed to find new material more quickly. You will look better than those who copy from existing websites, while also reducing the amount of extra work needed to get people’s attention. This means you will have to jump through fewer hoops to get into the eye of the public.

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What are SEO Services?

So now you know the basics of SEO. But where do you go from here? It may be that you need the services of a company who specialist in Search Engine optimization. Now any business website would benefit from this. But you have to weigh up the cost against the potential returns. If you run an internet trading company then we would suggest that it’s essential to fully optimize your site – visitor numbers equate directly to turnover. But for another business it may simply be one of several marketing techniques you use. Money spent on Search Engine optimization services may be better invested elsewhere.

Here at SEO Company we are very happy to complete a full audit of your website free of charge. We won’t try and tell you how to sell your products or services. We will tell you – honestly – what needs improvement, what we would expect to achieve, and which of our specialist SEO services would be of benefit to you. You then make the decision as to whether or not you would like to proceed.

Most Search Engine optimization companies will offer the same two basic options: pay-as-you-go and on-going plans. In pay-as-you-go plans, SEO providers will give you articles and valuable ping-back listings in directories for a fixed rate per article or listing. With on-going plans, a monthly or multi-monthly contract will guarantee you a continued effort and higher page-rank on Google for the duration of the contract .

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