Anyone who has tried SEO for competitive keywords knows how difficult it is to get to the top of search engine results pages. You work incessantly and create the best SEO website but yet, you end up on the 6th page. The number one spot continues to elude you. Also SEO is a time consuming affair. It will take almost a year for a new website to get indexed in major search engines. Today I’ll share with you What is PPC? and how it works ?

In such scenario, pay per click search engines are the best way to go about it. They are fast and results will start showing almost instantly. I have had almost 1000 clicks and hits in a matter of 24 hours after I set up my PPC campaign. So you see PPC is extremely effective.

But it isn’t as easy as it sounds. You need to be aware of the pitfalls of PPC search engines or you will end up getting a lot of traffic but nothing coming out of it.

What is PPC?What is PPC?

PPC (Pay Per Click) is based on a very simple model. Rather than selecting the most competitive keywords from the web using complex algorithms, a PPC search engine sells them.

This means that you can pick your most competitive keyword and tell the search engine how much you are willing to pay for that keyword per click. Then based on your bid, you will rank lower or higher than other people on the search results page using the same keyword.

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Major Pay per Click Search Engines

There are many popular PPC search engines and you need to select the right one to make the most of your money.


  • Overture : This is the oldest and probably the best PPC search engine till date. Now Overture has become part of Yahoo Search Engine Marketing.
  • Google Ad words : If overture is the oldest of them all, Google ad words is the one that made PPC most popular. Remember those teeny weenie text boxes that show on several websites? Most of them are google ad words.

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